Day: January 29, 2014

David Beckham’s new H&M underwear collection

Crouching on a rooftop in his pants, the former footballer displays new pieces from his David Beckham Bodywear collection for the Swedish high-street giant. From pants and vests, to long-sleeved loungewear T-shirts, Beckham models the whole collection himself, while running around semi-clothed on the rooftops of London.

David Beckham’s new H&M underwear collection

H&M, Swedish multinational retail-clothing company, is ranked the second largest just behind Spain-based Inditex (parent company of Zara), and leading over the United States based GAP. Guest-designer collaborations with Karl Lagerfeld, Stella McCartney, Viktor & Rolf, Comme des Garcons, Roberto Cavalli, Lanvin, Versace, Sonia Rykiel, Maison Martin Margiela, Jimmy Choo. Beyonce is the brand face in 2013 and her advertising campaign draws heavily on Knowles’ personal style.

Riccardo Tisci | Nike

Riccardo Tisci has unveiled his debut collection for Nike: four pairs of trainers based upon the sport brand’s most celebrated style, the Air Force 1. With Chanel’s couture trainers unveiled one week ago and now Tisci’s new incarnation, sneakers have never looked so luxurious.

Fashion Book - Riccardo Tisci - Nike - trainers 2014

 

Riccardo Tisci is the Creative Director of Givenchy. He was educated at Central Saint Martins in London and worked for Puma before establishing his own line in 2004. It was his dark, sensual outlook that marked him out as someone unusual. “There’s something of the night in myself,” he said.