The images to promote the For Men fragrance do not disappoint, as he returns to what he does best: pictures designed to shock, with a good dose of nudity. The most risqué shows a woman with the fragrance bottle held between her naked thighs, another shows a woman clutching her bare breasts with the bottle wedged between.
Her dramatic rise followed the sensational exits of, first, Tom Ford and Domenico De Sole, and then Ford’s immediate successors, Alessandra Facchinetti and John Ray.
She has redefined the word sexy chez Gucci. While Tom Ford during his reign engineered an epoch of overt sex, her talents focuses more on feminine, wearable clothes, less on scandal. “I want to understand an intelligent glamour, everyday luxury – things a woman can wear with sensuality, not just to show off her tits,” she told Vogue.
In 2006 takes over full creative control of Gucci.