Day: February 4, 2014

Sex, power, and divine decadence

The images to promote the For Men fragrance do not disappoint, as he returns to what he does best: pictures designed to shock, with a good dose of nudity. The most risqué shows a woman with the fragrance bottle held between her naked thighs, another shows a woman clutching her bare breasts with the bottle wedged between.

Haute Couture Mind - Fashion Book - Tom Ford - Tom Ford For Men - 1

Haute Couture Mind - Fashion Book - Tom Ford - Tom Ford For Men

Tom Ford. Memorise & use. We are what we know.

Gucci…

… hired him in 1990 to design a ready-to-wear line, and promoted him as Creative Director in 1994. On the strength of his collections, sales at Gucci increased by 90% and he was credited with putting the glamour back into fashion.

Haute Couture Mind - Fashion Book - Tom Ford

Tom Ford

Tom Ford. We are what we know.

Gucci’s Creative Director

Her dramatic rise followed the sensational exits of, first, Tom Ford and Domenico De Sole, and then Ford’s immediate successors, Alessandra Facchinetti and John Ray.

She has redefined the word sexy chez Gucci. While Tom Ford during his reign engineered an epoch of overt sex, her talents focuses more on feminine, wearable clothes, less on scandal. “I want to understand an intelligent glamour, everyday luxury – things a woman can wear with sensuality, not just to show off her tits,” she told Vogue.

In 2006 takes over full creative control of Gucci.

Haute Couture Mind - Fashion Book - Frida Giannini

Frida Giannini

Frida Giannini. We are what we know.