(In honour of ellesaintdeveil – an excellent, well written blog – and her punk post Ripped-Up)
Luxury lingerie line established in the UK in 1994 by Joseph Corré (the son of Vivienne Westwood and Sex Pistols’ ex-manager Malcolm McLaren) and Serena Rees. The aim was to create an availability of high quality designer lingerie with creative flair to stimulate and enchant both wearers and their partners.
More Fashion essentials | Use Fashion to differentiate | Play to consolidate
Agent Provocateur’s profit before taxes has doubled in the past financial year. Revenue soared from £1,665,000 to £3,800,000, with total sales increasing by 24.5 per cent. The brand’s very successful collaboration with sisters Penélope and Mónica Cruz was also thought to have boosted turnover. The siblings unveiled their debut collection for the label in July last year.