biker jacket

Desire for Logos | News

Recognisable status pieces are back, and with them a desire for logos. We no longer wish for rebellious individualism, instead preferring to show off our inclusion in fashion communities.

Across the spring/summer ’14 catwalks, the logo was abundant. Marc Jacobs’s startlingly beautiful swan song at Louis Vuitton had Edie Campbell naked but for hand-painted Louis Vuitton Stephen Sprouse graffiti covering her lithe body. Similarly for Carol Lim and Humberto Leon at Kenzo, Missoni, Alexander Wang, and DKNY.

Edie Campbell - Louis Vuitton - Marc Jacobs - Stephen Sprouse

Logos offer free marketing and add value to products. You may not be able to afford the $4,000 Saint Laurent biker jacket, but you can have Hedi Slimane’s $200 Saint Laurent T-shirt which has been redesigned by the artist Zane Reynolds for spring.

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