Comme des Garcons

David Beckham’s new H&M underwear collection

Crouching on a rooftop in his pants, the former footballer displays new pieces from his David Beckham Bodywear collection for the Swedish high-street giant. From pants and vests, to long-sleeved loungewear T-shirts, Beckham models the whole collection himself, while running around semi-clothed on the rooftops of London.

David Beckham’s new H&M underwear collection

H&M, Swedish multinational retail-clothing company, is ranked the second largest just behind Spain-based Inditex (parent company of Zara), and leading over the United States based GAP. Guest-designer collaborations with Karl Lagerfeld, Stella McCartney, Viktor & Rolf, Comme des Garcons, Roberto Cavalli, Lanvin, Versace, Sonia Rykiel, Maison Martin Margiela, Jimmy Choo. Beyonce is the brand face in 2013 and her advertising campaign draws heavily on Knowles’ personal style.