Recognisable status pieces are back, and with them a desire for logos. We no longer wish for rebellious individualism, instead preferring to show off our inclusion in fashion communities.
Across the spring/summer ’14 catwalks, the logo was abundant. Marc Jacobs’s startlingly beautiful swan song at Louis Vuitton had Edie Campbell naked but for hand-painted Louis Vuitton Stephen Sprouse graffiti covering her lithe body. Similarly for Carol Lim and Humberto Leon at Kenzo, Missoni, Alexander Wang, and DKNY.
Logos offer free marketing and add value to products. You may not be able to afford the $4,000 Saint Laurent biker jacket, but you can have Hedi Slimane’s $200 Saint Laurent T-shirt which has been redesigned by the artist Zane Reynolds for spring.
Start here. Go to the Top of Vogue!