His Woman

The class of woman who idolise him – and there’s a legion, on many continents (he now has 89 stores across America, Asia, and Europe) – wants what the designer has stood for ever since his Gucci days. He gave it to them, in full force – a wardrobe for making killer entrances and exits, for women to whom easy dressing is a term for wimps.

Haute Couture Mind - Fashion Book - Tom Ford - Spring ready-to-wear 2014

SS 2014 ready-to-wear

Tom Ford. Memorise & use. We are what we know.

Tom Ford’s woman is one who dresses as a luxury product. She sees fashion as performance, a young woman out to draw all the attention she can grab.


Sex, power, and divine decadence

The images to promote the For Men fragrance do not disappoint, as he returns to what he does best: pictures designed to shock, with a good dose of nudity. The most risqué shows a woman with the fragrance bottle held between her naked thighs, another shows a woman clutching her bare breasts with the bottle wedged between.

Haute Couture Mind - Fashion Book - Tom Ford - Tom Ford For Men - 1

Haute Couture Mind - Fashion Book - Tom Ford - Tom Ford For Men

Tom Ford. Memorise & use. We are what we know.


… hired him in 1990 to design a ready-to-wear line, and promoted him as Creative Director in 1994. On the strength of his collections, sales at Gucci increased by 90% and he was credited with putting the glamour back into fashion.

Haute Couture Mind - Fashion Book - Tom Ford

Tom Ford

Tom Ford. We are what we know.

Gucci’s Creative Director

Her dramatic rise followed the sensational exits of, first, Tom Ford and Domenico De Sole, and then Ford’s immediate successors, Alessandra Facchinetti and John Ray.

She has redefined the word sexy chez Gucci. While Tom Ford during his reign engineered an epoch of overt sex, her talents focuses more on feminine, wearable clothes, less on scandal. “I want to understand an intelligent glamour, everyday luxury – things a woman can wear with sensuality, not just to show off her tits,” she told Vogue.

In 2006 takes over full creative control of Gucci.

Haute Couture Mind - Fashion Book - Frida Giannini

Frida Giannini

Frida Giannini. We are what we know.

Who is head designer at Chloé?

Clare Waight Keller. The 41-year-old Royal College of Art grad who has worked for labels such as Calvin Klein, Ralph Lauren, and Gucci (under Tom Ford) and, most recently, headed the luxury knitwear brand Pringle of Scotland, joined Chloé in June 2011, and in her brief tenure thus far, has already brought new life to the brand.

Haute Couture Mind - Fashion Book - Clare Waight Keller

Clare Waight Keller

We are what we know …



Missoni knitwear is synonymous with a multitude of patterns such as stripes, geometrics, and abstract florals, in a kaleidoscope of colours. “Count on Missoni to give you a sweater you never owned before,” Vogue advises in the seventies. And The New York Times reports that Missoni’s “knitted clothes have become international status symbols, like Vuitton bags and Gucci shoes.

Missoni | Fashion Book | Haute Couture Mind

The brand has always been popular among celebrities, and is worn by Demi Moore, Cameron Diaz, Sharon Stone, Nicole Kidman, Rihanna, Salma Hayek and Julia Roberts to name a few.

Missoni | Fashion Book | Haute Couture Mind | Using Fashion | celebrities

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