Desire for Logos | News

Recognisable status pieces are back, and with them a desire for logos. We no longer wish for rebellious individualism, instead preferring to show off our inclusion in fashion communities.

Across the spring/summer ’14 catwalks, the logo was abundant. Marc Jacobs’s startlingly beautiful swan song at Louis Vuitton had Edie Campbell naked but for hand-painted Louis Vuitton Stephen Sprouse graffiti covering her lithe body. Similarly for Carol Lim and Humberto Leon at Kenzo, Missoni, Alexander Wang, and DKNY.

Edie Campbell - Louis Vuitton - Marc Jacobs - Stephen Sprouse

Logos offer free marketing and add value to products. You may not be able to afford the $4,000 Saint Laurent biker jacket, but you can have Hedi Slimane’s $200 Saint Laurent T-shirt which has been redesigned by the artist Zane Reynolds for spring.

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Chatelles | News

Chatelles began as a love story,” François du Chastel, the brand’s founder and owner, explained. “I fell in love with a girl and offered her a pair of slippers I designed with a verse by Victor Hugo embossed in the inner sole of each flat: “Je ne puis demeurer… loin de toi plus longtemps. [I cannot remain… far away from you any longer]”. It worked. She fell in love with the shoes, broke up with me, and left with the slippers. From here, I launched my own line of slippers. I believe girls can shine and look easy, comfy and effortless – all that is very Parisian – in slippers which are a seductive alternative to heels and ballerinas for any occasion.

Chatelles - Francois du Chastel  Chatelles - slippers blue

Designed by Central Saint Martins graduate Tiphaine de Bodman – a former shoe creative for Alexander McQueen, Kenzo, Hermès and Paul Smith – the shoes are handmade in Portugal, using the finest Italian leather.

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