Desire for Logos | News

Recognisable status pieces are back, and with them a desire for logos. We no longer wish for rebellious individualism, instead preferring to show off our inclusion in fashion communities.

Across the spring/summer ’14 catwalks, the logo was abundant. Marc Jacobs’s startlingly beautiful swan song at Louis Vuitton had Edie Campbell naked but for hand-painted Louis Vuitton Stephen Sprouse graffiti covering her lithe body. Similarly for Carol Lim and Humberto Leon at Kenzo, Missoni, Alexander Wang, and DKNY.

Logos offer free marketing and add value to products. You may not be able to afford the $4,000 Saint Laurent biker jacket, but you can have Hedi Slimane’s $200 Saint Laurent T-shirt which has been redesigned by the artist Zane Reynolds for spring.

Start here. Go to the Top of Vogue!

Missoni

Missoni knitwear is synonymous with a multitude of patterns such as stripes, geometrics, and abstract florals, in a kaleidoscope of colours. “Count on Missoni to give you a sweater you never owned before,” Vogue advises in the seventies. And The New York Times reports that Missoni’s “knitted clothes have become international status symbols, like Vuitton bags and Gucci shoes.”

The brand has always been popular among celebrities, and is worn by Demi Moore, Cameron Diaz, Sharon Stone, Nicole Kidman, Rihanna, Salma Hayek and Julia Roberts to name a few.

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