Desire for Logos | News

Recognisable status pieces are back, and with them a desire for logos. We no longer wish for rebellious individualism, instead preferring to show off our inclusion in fashion communities.

Across the spring/summer ’14 catwalks, the logo was abundant. Marc Jacobs’s startlingly beautiful swan song at Louis Vuitton had Edie Campbell naked but for hand-painted Louis Vuitton Stephen Sprouse graffiti covering her lithe body. Similarly for Carol Lim and Humberto Leon at Kenzo, Missoni, Alexander Wang, and DKNY.

Edie Campbell - Louis Vuitton - Marc Jacobs - Stephen Sprouse

Logos offer free marketing and add value to products. You may not be able to afford the $4,000 Saint Laurent biker jacket, but you can have Hedi Slimane’s $200 Saint Laurent T-shirt which has been redesigned by the artist Zane Reynolds for spring.

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Missoni knitwear is synonymous with a multitude of patterns such as stripes, geometrics, and abstract florals, in a kaleidoscope of colours. “Count on Missoni to give you a sweater you never owned before,” Vogue advises in the seventies. And The New York Times reports that Missoni’s “knitted clothes have become international status symbols, like Vuitton bags and Gucci shoes.

Missoni | Fashion Book | Haute Couture Mind

The brand has always been popular among celebrities, and is worn by Demi Moore, Cameron Diaz, Sharon Stone, Nicole Kidman, Rihanna, Salma Hayek and Julia Roberts to name a few.

Missoni | Fashion Book | Haute Couture Mind | Using Fashion | celebrities

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A nostalgic look: Marc Jacobs

The Vuitton brand has doubled in size every five years since Marc Jacobs arrival. I was somewhat amazed … not to see a single bag in the first show.” (Bernard Arnauld, LVMH CEO, from “Marc Jacobs and Louis Vuitton” documentary)

Haute Couture Mind - Marc Jacobs - Vuitton - last show

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Fashion Photographers | David Sims

British photographer, a regular contributor to Vogue, creating images for famous fashion labels such as Alexander McQueen, Balenciaga, Calvin Klein, Jil Sander, Vuitton. But it was a 1995 campaign for the Japanese avant-garde designer Yohji Yamamoto that was the real turning point pushing Sims to the crest of a wave of punkish nineties realism.

Haute Couture Mind - Fashion Book - David Sims 1   Haute Couture Mind - Fashion Book - David Sims


His first major assignment for Vogue – a 2004 accessories portfolio of platform and column heels, titled “The Anti-Stiletto” – set a new standard, showing the model of the moment, Daria Werbovy, in motion as she leaped across the page and kicked up her heels in flowing party frocks.

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Fashion Designers | Nicolas Ghesquière

Nicolas Ghesquière (“A stellar fashion revolutionary reputation”, as Vogue’s editor Sarah Mower wrote) piloted  such a huge number of trends over the past decade. Just one example: why did we find ourselves suddenly wearing extreme platforms from 2006 onwards? It was Nicolas Ghesquière in his fall 2006 show.

Haute Couture Mind - Fashion Book - Balenciaga - Nicolas Ghesquière - catwalk 1  Haute Couture Mind - Fashion Book - Balenciaga - Nicolas Ghesquière - catwalk 2 Nicolas Ghesquière

On November 4, 2013, it was announced that Ghesquière is the new artistic director of Louis Vuitton – just weeks after Marc Jacobs had announced that he was retiring from the house after his swan song Parisian show.

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