British photographer, a regular contributor to Vogue, creating images for famous fashion labels such as Alexander McQueen, Balenciaga, Calvin Klein, Jil Sander, Vuitton. But it was a 1995 campaign for the Japanese avant-garde designer Yohji Yamamoto that was the real turning point pushing Sims to the crest of a wave of punkish nineties realism.
His first major assignment for Vogue – a 2004 accessories portfolio of platform and column heels, titled “The Anti-Stiletto” – set a new standard, showing the model of the moment, Daria Werbovy, in motion as she leaped across the page and kicked up her heels in flowing party frocks.
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